Zero To One
Notes On Startups, Or How To Build The Future

Creating something new (going from 0 to 1) is completely different to incrementally improving something existing (going from 1 to n).

One of the revolutionary ideas in the book is that "Monopolies are Good". Not just for the monopoly, but for everyone else. He asserts that monopolies allow for big profits which is what allows for innovation. Conversely too much competition drives down profits and reduces innovation.

Some of the key questions the book raises are:

1. The Engineering Question: Can you create breakthrough technology instead of incremental improvements?
2. The Timing Question: Is now the right time to start your particular business?
3. The Monopoly Question: Are you starting with a big share of a small market?
4. The People Question: Do you have the right team?
5. The Distinction Question: Do you have a way to not just create but deliver your product?
6. The Durability Question: Will your market position be defensible 10 and 20 years into the future?
7. The Secret Question: Have you identified a unique opportunity that others don't see?

Although this book is not full of immediately actionable advice, it is worthwhile because it will change how you think about innovation and business.