Running Lean
Iterate from Plan A to a Plan That Works

Most products or business fail not because we can't build what we set out to build, but because we wasted our efforts building the wrong product. This book provides us with a system for quickly validating and derisking our ideas, to increase our chances of successfully achieving product/market fit.

A core part of the process is identifying what's riskiest and then doing the smallest thing possible to test that risk. From this principle you can derive specific tactics to fit your particular product. For instance, in the book I argue that you can initially test a lot of what's risky without building the product first using proxies like customer interviews, mockups, and videos.

Some of the topics covered include:

• How to use the lean canvas to communicate business models.
• Identifying the riskiest parts of your plan.
• Validating that you have a real problem worth solving
• Validating that customers are interested in the solution you intend to provide and are willing to pay for it.
• Building your minimum viable product.
• How to measure and learn.

This is a very practical and hands on guide, with lots of specific examples.

You would be a fool to start a business today without reading this book first.